Enhancing Your Brand through In-Mold Label

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Product packaging is important for its success because it tells you what’s inside. It can help customers make a decision to buy the product by showing you the brand, its value, and important information. It makes sense to have eye-catching and informative packaging that sets your product apart.

In-Mold Labeling

The use of In-Mold Labeling (IML) has been growing in Indonesia and globally for over a decade and continues to grow in many industries. The reason for this growth is due to the demand for brand recognition on products, environmentally friendly labels, and the labeling of food and beverages.

IML is a one-step process where the label is printed and inserted into a mold during the molding process, making it impossible to remove the label. In the food and beverage industry, IML packaging helps preserve the quality of the product. Here are some additional benefits of IML:

  • Enhance Product: gloss, matte, textured, and multi-colored options. This versatility allows companies to better communicate their brand through product packaging. Additionally, IML enhances the appearance of products with clearer photos and illustrations, and eliminates the appearance of bulges and blisters, which can improve a product’s appeal on the shelf.
  • Cost-saving: IML is cost-effective because it’s a simple one-step process that doesn’t require extra equipment or workers to print or add the label, making it a highly efficient production method.
  • Sustainability: At Cahaya, IMLs are made of polypropylene, which is the same material as the molded product. This means that the biodegradation process can start right away. Unlike adhesive labels, which are made of different materials, there is no need to remove the IML, as it is already part of the product.

IML has improved over the years thanks to advances in mold and automation technology. Faster production cycles, improved cooling techniques, and optimal gate placement have solved initial problems with IML and made it a feasible choice.

IML is a versatile solution for various types of packaging, from cookies, ice cream and paint buckets to kids cereal.

Keen to learn more about IML products for you? Cahaya Jakarta can provide you with answers and consultations about, so contact us!