Product labels are more than just information tags. Labels play a crucial role as visual communication tools, helping to shape brand identity, capture consumer attention, and foster trust in a product. The design, material, and printing quality of the label significantly influence how a product is perceived—whether on store shelves or online platforms.
Choosing the right label is a strategic step toward building a strong brand image. This article will share 4 practical tips for selecting the most suitable product label across various industries, from food and beverage, cosmetics, pharmaceutical, to retail and more.
Choosing the right label begins with understanding the specific characteristics of the product, as each type demands different labeling solutions. For example, products exposed to moisture—like cold beverages, refrigerated foods, or liquid cosmetics—require waterproof and durable materials such as PE or Vinyl to prevent smudging, peeling, or disintegration. Similarly, items stored in cold environments need adhesives that can maintain strong bonding even in low temperatures. Labels on curved or squeezable packaging, like tubes or bottles, must be flexible enough to conform to the surface without wrinkling or lifting.
Beyond withstanding environmental conditions, labels must also support functionality and brand integrity. Regulatory information, barcodes, and branding must remain legible throughout the product’s lifecycle, including during shipping and display. A well-matched label not only ensures compliance with legal standards but also preserves the product’s appearance, enhances user experience, and protects the company’s reputation by conveying quality and professionalism.
Label design acts as a visual bridge between the product and the consumer. A visually appealing label stands out—especially when competing against similar products on the shelf. Consistency between the label design and the overall brand identity is the key to projecting professionalism and increasing brand recall.
Use brand-appropriate colors, logos, and typography. The design should be easy to read while still reflecting the product’s values and personality. Avoid cluttered visuals that may confuse the core message. Label design isn’t just about aesthetics—it’s a strategic visual tool for brand differentiation in a competitive market.
Label material plays an important role in both appearance and durability. Each material has its own characteristics, benefits, and drawbacks that must be evaluated according to the product’s needs and the preferences of the target market.
Here are 3 common types of label materials:
Paper
Pros: Affordable, easy to print, suitable for short-term use.
Cons: Less waterproof, easily damaged by moisture, unsuitable for outdoor or liquid products.
Vinyl
Pros: Waterproof, flexible, adheres well to uneven surfaces.
Cons: More expensive than paper, less eco-friendly.
Plastic (PP, PE, PET)
Pros: Durable, chemical-resistant, stable under extreme temperatures.
Cons: Non-biodegradable, not ideal for environmentally conscious brands.
The label material plays a significant role in shaping how consumers perceive product quality. A label made from high-quality materials can enhance the impression that the product itself meets high standards. Therefore, it is essential to choose label materials that align with the characteristics of the product and target market.
4. Ensure Regulatory Compliance
Products label must also meet applicable regulatory standards based on the industry. For food & beverages and cosmetics, essential information must be included, such as:
Ingredient list
Expiration date
BPOM registration number (if applicable)
Halal certification (if necessary)
Usage and storage instructions
Omitting crucial details or providing misleading information can damage a brand’s reputation and erode consumer trust. Compliance also helps avoid legal issues and supports transparency in product information.
Choosing the right label is an investment in how a product makes its first impression on the market. For premium label and packaging solutions, Cahaya Jakarta offers professional services tailored to various industries. As a trusted label manufacturer since 1991, Cahaya Jakarta delivers quality and innovation with every print. Want to discuss your label and packaging further? You can reach us through: WhatsApp or Email: marketing@cahayajakarta.com
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