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Product labels are more than just name or price tags—they are key elements in building visual identity, enhancing appeal, and supporting both informative and branding functions. Choosing the right type of label can influence consumer decisions, production efficiency, and the professional image of a product. There are various labelling methods commonly used in today’s industry, ranging from sticker labels to labelling techniques integrated into the packaging. Each comes with its own advantages and limitations, depending on the product’s characteristics and marketing strategy.
Below are three common types of labels, along with their respective advantages and disadvantages, that should be carefully considered before selecting the most appropriate labeling method.
Sticker label is the most widely used type. Typically made from materials such as paper, vinyl, or synthetic film. These labels are equipped with adhesive on the back and can be easily applied to a wide range of packaging surfaces.
Advantages:
Can be applied to various types of packaging surfaces, both flat and curved.
Can be printed in small quantities without significantly increasing unit costs, ideal for custom, seasonal or limited edition products.
The size, color, and shape of the label can be quickly adjusted to fit packaging needs and branding strategies.
Disadvantages:
Although Pressure Sensitive Label (PSL) materials are water-resistant and fairly durable, the label is still at risk of peeling off if frequently exposed to friction during distribution or storage—especially on uneven surfaces or when constantly rubbing against other products.
With long-term storage or excessive UV exposure, the adhesive on the back of the label may lose its stickiness or even turn yellow, which can reduce the visual appeal of the product.
Without enhancements such as embossing, varnish, or foil, PSL labels may look less premium—especially for high-end products.
In-Mould Labeling is a technology that integrates the label into the plastic packaging molding process. The label is placed inside the mold, then fuses with the packaging during the molding process. This technique is commonly used for bottles, food containers, or household products.
Advantages:
Since it fuses with the packaging, the label doesn’t easily peel off, tear, or fade, even under extreme conditions.
Suitable for products that require high durability, such as cleaning agents, frozen foods, or outdoor goods.
The label looks like an integral part of the packaging, giving a high-quality and premium impression.
Disadvantages:
Requires significant investment in molds and special machinery, making it less suitable for small businesses.
Changing the label design or product information involves modifying molds, which takes time and adds cost.
This method is only cost-effective for mass production, as unit costs are high for small volumes.
Shrink sleeve label is made from a thin plastic material shaped like a tube that wraps around the entire surface of the packaging, then shrinks with heat to conform to the contours of the product. This method is commonly used for beverage bottles, cosmetic products, and uniquely shaped packaging.
Advantages:
Wrap around the entire package, providing more space for branding and product information.
Offers full protection, perfect for beverages, cosmetics, or products exposed to moisture.
The full-body design helps the product stand out and be easily recognized by consumers.
Disadvantages:
The heat-shrinking process needs special tools, increasing both initial investment and maintenance.
Typically made from plastic, posing recycling challenges unless eco-friendly or recycled materials are used.
Choosing the right labeling method requires more than a simple evaluation of pros and cons. It demands a comprehensive understanding of the product’s characteristics, production scale, packaging material, and long-term brand strategy. Each labeling technique offers unique advantages—from flexibility and cost-efficiency to premium aesthetics and durability—but no single solution fits all.
Businesses must weigh considerations such as budget, design intent, consumer expectations, and environmental impact. An informed labeling decision enhances product presentation, improves operational efficiency, and strengthens market competitiveness. Labeling is not merely a technical task—it is a strategic choice that shapes how a product is perceived and performs in a dynamic marketplace.
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